News – House of Viraasi

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At House of Viraasi, our mission is to empower women, fostering confidence, comfort, and joy in their everyday wear. Anchored in the principles of body positivity and size inclusivity, we take pride in celebrating the unique beauty and diversity found in women of all shapes and sizes. For us, what truly makes an outfit beautiful is the woman wearing it.

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Before claiming our status as an eco-friendly, sustainable brand, it was imperative for us at Viraasi to ensure that our practices align with ethical standards, offering genuine value to everyone associated with our brand.Here's a closer look at what makes Viraasi stand out:- All Viraasi collections are crafted in small batches, typically below 50 pieces. This approach ensures that each piece is unique, part of a limited stock, and inherently exquisite. We embrace body positivity and size inclusivity, welcoming custom orders per style to tailor our designs to your specific size, converting other sizes as needed.- We consciously avoid maintaining excess fabrics at our warehouse for replenishment. If required, we opt to purchase additional fabric, minimizing wastage and promoting a...

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Our take on ‘so called FAT TAX’ as @dietsabya might call it. Shame on the designers who to adhere to such measures and stoop this low, while calling themself inclusive solely to feed the social media clout is pathetic and unethical. We hope no one has to ever struggle to find a design that resonates with their style and are denied access to it or are overcharged for it only because they don’t fall into the so called ‘category of size 0.’ 

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