Our Founding Pillars - Body positivity & Inclusivity | House of Viraasi

BODY POSITIVITY AND SIZE INCLUSIVITY

 

At House of Viraasi, we believe that fashion should be more than just clothing – it should be an experience of empowerment, confidence, and joy. Rooted in the principles of body positivity and size inclusivity, our mission is to celebrate the beauty of every woman, honoring her individuality and diversity.

Our handcrafted silhouettes are thoughtfully designed to complement your unique style while embracing the essence of self-love, regardless of her shape, size, caste, or color, with wardrobe treasures that feel like a second skin. Every piece in our collection is a testament to our unwavering commitment to creating wardrobe treasures that feel like a second skin – effortless, elegant, and deeply personal.

All Viraasi collections are a tribute to the rich diversity of womanhood, crafted to raise awareness and champion the voices advocating for social equality, inclusivity, and justice. Through listening to the experiences of countless women, we've understood the desire for clothing that goes beyond tradition & confined to ethnic wear – garments that offer both cultural connection and contemporary ease. This very inspiration gave birth to House of Viraasi, blending the timeless beauty of Indian heritage with modern sensibilities.

Designed for the modern woman, our collection features luxurious, comfortable, and stylish apparel that seamlessly bridges societal expectations with personal expression. Picture yourself adorned in our exquisite ensembles, each stitch woven with the intent to empower, embrace, and enhance your natural grace and elegance.

For us, what truly makes an outfit beautiful is the woman wearing it. 

Welcome to the enchanting world of Viraasi, where fashion is a celebration of you.

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