SLOW & ETHICAL FASHION

Viraasi: Ethical, Sustainable, and Slow Fashion for a Better Future

Before claiming our status as an eco-friendly, sustainable fashion brand, we at Viraasi made it our mission to ensure our practices align with ethical standards—offering real value to everyone connected to our brand.

What Makes Viraasi a Sustainable and Ethical Fashion Brand?

🌿 Limited & Thoughtful Production
At Viraasi, we embrace slow fashion by crafting each collection in small batches, typically fewer than 50 pieces. This ensures exclusivity, reduces textile waste, and upholds quality craftsmanship. Our designs promote body positivity and size inclusivity, allowing custom orders tailored to individual measurements.

🌿 Sustainable Fabric Sourcing & Minimal Waste
Unlike fast fashion brands, we consciously avoid overstocking fabrics. Instead, we source materials responsibly, reducing waste and promoting a zero-waste fashion approach. If additional fabric is needed, we procure it mindfully rather than stockpiling excess materials.

🌿 Fair Wages & Ethical Manufacturing
Our commitment to ethical fashion extends to fair wages and safe working conditions. We collaborate with workshops and warehouses that uphold fair trade principles, ensuring that artisans receive proper compensation for their craftsmanship. As a small-batch clothing brand, we go further by paying our artisans generously on a per-outfit basis.

🌿 Zero-Waste Philosophy & Upcycling
We prioritize sustainable clothing production by ensuring no fabric goes to waste. Leftover textiles are repurposed into useful items for our workers, team members, or customers, reinforcing our belief in upcycled fashion and conscious consumerism.

🌿 Accessible Slow Fashion for Everyone
Viraasi’s vision is to make affordable ethical fashion accessible to all. We encourage customers to invest in high-quality, timeless apparel rather than supporting the disposable culture of fast fashion retailers.

By embracing ethical, sustainable, and slow fashion, we aspire to create a fashion landscape that values quality, environmental responsibility, and fair labor practices. Join us in making a positive impact—one mindful purchase at a time. 🍃✨

Why Choose Ethical and Sustainable Fashion?

• Reduces fashion industry waste and carbon footprint
• Supports ethical labor practices and fair wages
• Promotes conscious shopping and durable clothing
• Encourages eco-friendly fabric sourcing and zero-waste fashion production

Ready to embrace sustainable fashion with Viraasi? Explore our collections today!